HVAC Survey Uncovers Italian Consumer Motivations

The reasons purchasing new heating systems is complex.

What Motivates Italians?

A recent HVAC survey of Italian consumers by Gfk Eurisko for the biennial “Expocomfort” exhibition found that well-being and comfort are top motivators with concern to air conditioning - not home improvement, appearances, or government incentives. However, the reasons purchasing new heating systems were more complex: Replace obsolete or broken equipment (29% and 21% respectively); Energy saving benefits and environmental friendliness (21%), Need to better-heat the home (19%); Appearances (11%).