Over the past decade, society has been evolving. It is constantly rethinking discrimination, with growing social awareness of gender identity, differently-abled individuals and sensory sensitivity. The public restroom is one area that has come under fire during this social evolution.

As the water receded from Lake Mead this past year, all the major news headlines focused on the human remains it revealed. Very rarely did any mention the ecosystem in crisis as trees, fish and other aquatic creatures, birds and other species are dying out as they are left out to dry.

It’s no secret that there is a major shortage of skilled workers in the plumbing industry right now. According to one report, the booming real estate market, combined with piqued interest among homeowners in renovation projects during the pandemic, substantially increased customer demand for home services that isn’t slowing down anytime soon.

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

The Uniform Plumbing Code (UPC) is developed to establish minimum requirements for the health and safety of occupants utilizing a building’s plumbing system.

Why are some plumbers winners, while others struggle? It is not the market, location of the company, the role of government, customers’ attitudes, the availability of manpower or any of the other excuses bandied about. Winning plumbers share a set of intangible traits that affect how they approach the world, how they see the world, and thus, how the world responds to them.

Many of the topics I have discussed in my column to this point have been about temperature considerations within the supply and return system based on recommendations in the community and right-sizing domestic water piping to reduce the overall volume of water in the building’s piping system.

In last month’s column, I touched on air-to-water heat pumps because they are rapidly becoming very saleable to consumers. In some areas of the U.S., electric heating, cooling and production of DHW are no longer an option and fossil fuels have been outlawed.

Almost 80% of all water consumption comes from two groups: No. 1, thermoelectric power, and No. 2, irrigation (farming). Public supply, which includes industrial buildings, commercial buildings and residences, accounts for only 10%.

Whether you’re bringing on new team members or looking to build a more cohesive group within your current team, the first box you need to check is whether or not you’ve clearly defined each role. This foundational step not only keeps everyone on the same page and working toward the same goals, it also makes your team easier to manage.