Housecall Pro, a software platform for home service professionals, announced a new product purpose-built to help home service companies get discovered and grow their businesses effortlessly. Housecall Pro’s new Website Builder is the first product of its kind designed specifically for home service businesses, enabling them to create a beautiful website that quickly turns visitors into customers. Modeled after the proven design concepts of companies like Amazon, Airbnb and OpenTable, users can create a site that provides an outstanding customer experience, complete with the ease of online booking, in less than 10 minutes. Website Builder is available for free to any home service business for the first year, even if that business is not a Housecall Pro customer.
Today, over 40 percent of home service businesses don’t have a website. The ones that do are often unhappy with the site’s appearance, functionality and/or cost, as it was not designed with the needs of home service professionals or their customers in mind. Business owners also report getting confused about where to turn for help in creating or improving a site, or they simply can’t justify the expense, as many home service professionals have been charged thousands of dollars for sites that don’t work. As a result, home service businesses are not being discovered by potential customers and are losing potential jobs and revenue opportunities. Housecall Pro changes this by empowering professionals to build customizable sites focused directly on the features that matter in home services. As a result, sites created using Website Builder serve as powerful sales engines that lead to real job bookings instead of mere leads.
“All home service businesses should be able to have a storefront on the web where they can share their story, look professional and book business — whether a one-person shop or a rapidly scaled company,” said Ian Heidt, co-founder and CEO of Housecall Pro. “Our Website Builder makes it easy for any business, whether or not it is a Housecall Pro customer, to have a strong, discoverable online presence that reflects the outstanding work that their home service professionals do and turns visitors into customers.”
In under 10 minutes, home services professionals can build a fully-functional site, complete with business information including logos, descriptions, service areas, hours, services provided, personalized photos or images selected from the Housecall Pro library, reviews, awards, pricing and FAQs. Clients can also book service calls directly through the site, and Website Builder comes with built-in on-page SEO which helps rank the home service professional’s site on the top of Google Search when people search by company name. Housecall Pro’s Website Builder provides everything home service professionals need for a compelling and seamless customer experience.
Additionally, sites built on top of Housecall Pro’s modern technology stack are mobile optimized and highly reliable. They can be fully integrated with service professionals’ other Housecall Pro products or stand alone.
“Building my website through Housecall Pro was so easy, and I got a job the first day I set it up,” said Alec Bennett, owner of Bennett’s Fine Home Services. “I can’t believe the service is free. It feels like Housecall Pro designed this just for me. Housecall Pro clearly understands what home service professionals need and always delivers.”
