SIMFLO, a provider of industrial, municipal and commercial-use pumps, announced the appointment of Archie Beard as director of sales for its Standard Products Group.

In this role, Beard will spearhead the sales strategy and execution for SIMFLO's Standard Products Group, driving revenue growth across the company's standard products segment. Beard will lead a team of sales professionals and implement initiatives to achieve ambitious sales goals for SIMFLO. Beard, who has worked in the pump industry for more than 40 years, brings a proven track record of success to SIMFLO.

"Archie’s experience in the pump industry, as well as his knowledge of our SIMFLO products as a customer, makes him a perfect fit to lead our Standard Products Group. We're thrilled to welcome him to the team and confident that his leadership and expertise will be instrumental in driving sales growth for SIMFLO," said Del Neubauer, vice president of sales for SIMFLO.

"I'm excited to join SIMFLO's team and look forward to contributing to their continued success in the vertical turbine pump industry,” said Beard. “The chance to lead a talented sales team and drive growth for SIMFLO's Standard Products Group is incredibly motivating."

SIMFLO engineers, manufactures, sources and delivers best-in-class pump products and technologies for major industrial users, including municipal water services, manufacturing, mining, chemicals, hydrocarbons, saltwater extraction, and agricultural applications. Founded in 1951, SIMFLO operates three locations in Texas, Arizona, and Mississippi.