Peerless' New Brand Strategy: 'Faucet Coach'

First side of Peerless door hanger (click image for larger view).

Peerless recently announced its new brand strategy, the “Faucet Coach.” “[This gives] homeowners the motivation, encouragement and answers they need to select, purchase and install their own faucets,” said Amy Hillsman, Peerless senior brand manager.

Second side of Peerless door hanger (click image for larger view).

The campaign will target retail and trade channels through a new advertising campaign to increase traffic and build awareness of the relaunched Peerless Web site (click link below) and its all-new Faucet Coach site (click link below), offering specific installation advice.