Award winning writer and speaker Matt Michel of the Service Roundtable has released a second edition of his book “Never Lose A Customer: Ten Steps to Creating an Outstanding Customer Retention Program,” which is filled with practical tools any business owner can implement. “Save one customer, who need not be replaced,” says Michel, “And you pay for the book and then some.” Additional information and an order form can be found atwww.ServiceRoundtable.com.