Plumbers' Success International® announced a new cyber marketing effort dubbed Bullseye to more than 300 members attending the group's Summit meeting, Sept. 23-27, in St. Louis.

With the Bullseye program, a “direct e-mail” campaign of sorts, PSI members have a fast, cost-effective, interactive marketing program that's as easy to use as it is to track.

The group ran the program through its paces during the Summit. For example, with Bullseye, members can send an e-mail the night before a scheduled service call, complete with an audio message from the tech himself.

Other features, designed for children, include a “Dancing Dan” that kids can color while online.

In other news, members of AirTime 500™, Plumbers' Success International, Benjamin Franklin Plumbing™, and One Hour Air Conditioning™ raised $21,936 for the American Red Cross' Armed Forces Emergency Services.

The members started the “Contractors for Troops” fundraiser to aid military families and soldiers stationed overseas. The fundraiser lasted for three months and contractors across the country participated by making straight donations, holding fundraisers or pledging a portion of their service calls.