The "2009 U.S. Solar Industry Monitor" by Gibbs & Soell found that 93% of solar professionals expect strong growth for their U.S. businesses in 2010, and 95% expect the same for 2011.
In addition, 65% say the recession hasn’t crushed the solar industry, but the main obstacles to growth are lack of financing (82%), little support from utilities (63%), lack of customer knowledge (61%), and insufficient incentives (59%).
In anticipation of strong demand and harsh competition in the coming years, 60% of respondents said they will boost their U.S. supply. About half of those polled plan to increase production, while 39% plan to expand market share through joint ventures, mergers or acquisitions. They also plan to increase marketing communications through traditional, digital and social media techniques.
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