A Standout In A World Of White
It’s a proud moment in a contractor’s life when company lettering finally goes up on a new - and naked - service truck. And sometimes having that dream realized is more than enough. But if you’reMatt Volk, owner of Matco Plumbing Inc. in Maryland Heights, Mo., plain white just won’t do.“We wanted a truck that people would remember and associate with the services we provide,” says Volk, whose preceding trucks were basic white with blue lettering. “Now people almost get in accidents when they drive by staring at the trucks. Many like it. Others say it’s over the top; however, they remember it.”
Volk and his team have kept pretty busy since opening shop five years ago. Matco’s recent switch to 95 percent service has met with tremendous success, but the 24/7 company still finds the time to inspect its three trucks once a week, restock them every morning, and wash them inside and out twice a week when possible.
In his “downtime”, Volk is involved in many different committees, trade organizations (such as PHCC’s Quality Service Contractors), and holds a seat on the St. Louis County Board of Plumbing Examiners.
As for the graphics, the 2008 Matco Spartan shown here is anything but generic. The wrap by Vinyl Images (Fenton, Mo.) starts low with ice, blending into water that turns into steam, and onto fire - the gamut of the company’s services.
“The only graphic it lacks is sewage disposal,” he says, but admits he had to draw the line there. “I don’t think that would be appropriate to incorporate into the trucks’ graphics.” Volk believes his design choice communicates strength and what plumbing, heating and cooling contractors and technicians have to be experts in. “And I believe the graphics help Matco Plumbing stand out in a world of white trucks!”
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Think you have a vehicle worthy of PM's Truck Of The Month? Let us hear about it! Send us photos of your service fleet electronically by e-mailing us (Editor@PMmag.com), or mail us your prints to:- PM - Truck Of The Month
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