Recruiting, retaining employees focus of Nexstar spring meetings

The two-day sessions in Phoenix, Chicago and Boston focused on the themes of marketing to prospective employees.

For Nexstar members, this spring is all about building the “dream team” that contractors want — customer service reps, dispatchers, service technicians and management — to build and strengthen their companies. The two-day sessions in Phoenix, Chicago and Boston focused on the themes of marketing to prospective employees, screening those prospects, interviewing techniques and questions to get the right hire, the hiring process and then bringing those new hires into the business.

Melissa DeLay of TruPerception told attendees that image is critical when attracting employees.

“Prospective employees want to believe that companies care about them,” she said. “They have to know that the work they do matters, that they are part of a bigger picture. Once they believe that, they will work harder for you.”

Because recruiting for new employees should be an ongoing endeavor, Nexstar unveiled written and video job descriptions that members can post on their websites to attract new employees.

Nexstar’s Super Meeting is scheduled for Sept. 17-19 in Phoenix.

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Kelly Faloon was a former editor of Plumbing & Mechanical as well as the BNP Media Plumbing Group’s Integrated Content Development Specialist. She also was a former editor of the Radiant Comfort Guide the Radiant & Hydronics Report — both official publications of the Radiant Professionals Alliance — and twice-monthly Radiant & Hydronics eNews, an enewsletter for anyone interested in the world of heating with hot water.

Her editorial specialties included women in plumbing, recruiting for the trades, green construction techniques, water conservation, water treatment, hydronic heating, radiant heating and cooling, snow melt, solar thermal and geothermal.

After a 3½-year stint at sister publication Supply House Times, Faloon joined the PM staff in December 2001 as senior editor. She was named PM’s managing editor in 2006 and editor in 2013.

Previously, she spent nearly 10 years at CCH, a publishing firm specializing in business and tax law, where she wore many hats — proofreader, writer/editor for a daily tax publication, and Internal Revenue Code editor.

A native of Michigan’s northern Lower Peninsula, Faloon is a 1986 journalism graduate of Michigan State University.