During the second phase of a long-term Hispanic marketing initiative, State Water Heaters will focus on community-based efforts to raise brand awareness in targeted markets.

During the second phase of a long-term Hispanic marketing initiative, State Water Heaters will focus on community-based efforts to raise brand awareness in targeted markets.

The company will support specific events and programs near its Tennessee facilities, such as the "Si Se Puede Comprar Casa" housing fair. It also continues to reach broader audiences through its website and sponsorship of the home-improvement show "De Casa a Hogar" ("From House To Home") on Spanish television.