The University of Maryland’s Robert H. Smith School of Business recently sponsored a study and found a potential for Americans to spend $104 billion on environmentally friendly technologies and consumer products.
The 2007 National Technology Readiness Survey reported that 71 percent of adults are interested in green technology. It also found that there is a large gap between the number of products consumers own now and the number they say they would like to own.
“The $104 billion market opportunity represents the annual sales potential of the 11 product categories measured in the NTRS. More than half, $54 billion, is the potential for sales of ‘green’ vehicles,” the study says in summary.
"Our research found that green technology trends are led by a small, yet powerful group of influencers that actively act as evangelists to a secondary group of adopters," P.K. Kannan, director of the Center for Excellence in Service.
People most committed to the environment "
