It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?

Since its inception in 2004, Oil Heat Cares — a not-for-profit foundation — has helped people and organizations in need with the replacement of their oil heating appliances.

When Tony Herman started Leak Geeks Plumbing in Fort Worth, Texas, 18 years ago, not including leak detection and repair services was never an option.

Have you noticed the strong interest in cold-climate air-source heat pumps over the last couple of years?

Flush, flush, flush! For safety. Not your toilets’ but your customers’ water systems after any backflow incident or breach in the line.

All workers should be educated on health and safety legislation, regulations as well as personal safety and the safety of others.

Plumbers, like most technical people, value their technical skills above all else. Consumers, who have little ability to discern good plumbing from poor or average work, tend to judge plumbers based on their soft skills. Ignoring the soft skills is like ignoring half of a repair. Here is a 10-point soft skills checklist for your team.

When Lenny Siers retired from active military duty in 1995, he decided to open his own residential home services company in Niceville, Florida. Siers’ background was heavy in air conditioning and heating and he saw an opportunity; however he had no experience as a businessman.

Last fall, a generous plumbing contractor in Las Vegas allowed me to park a trailer-load of four-wheelers in his backyard. It was an incredible backyard. I’ll be happy to tell you his name, but I’m about to tell you about his son.