We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

Here are a few insights I'd like to share on how to lead our businesses with confidence, regardless of what's happening in the broader world.

The integration simplifies the approval process, enabling instant financing options that cater to all credit scores and a variety of home improvement projects.

Formerly a consultant for The New Flat Rate, Ellis will now focus on building new partnerships for the company that will help provide members with an increasingly diverse and powerful set of tools to grow their business.

Because plumbing is one of the most essential building systems, demand for plumbers and excellent plumbing work continues to skyrocket. There are currently more than 480,000 licensed plumbers in the U.S. — a number that is expected to increase by nearly 16% over the next three years to meet current shortages.

These upgrades come on the heels of The New Flat Rate’s Housecall Pro integration, which eliminated manual data entry while seamlessly passing information between the two apps with the click of a button.

The two-and-a-half-day event will take place from Oct. 18-20 at the Westin Chattanooga.

"It’s a drug and we’re hooked!” is what I said to my brother, Richie, about the fix I felt we got from doing the really big monster commercial and residential jobs for what we felt were lots of dollars.

What is the most difficult conversation most of your front line team members have with your prospects and clients? Price. What is the number one objection your sales team shares with you regarding why they don’t close more of their opportunities? Price. What is the one psychological blocker that must be addressed before any sale can be made?

The new system, which is now available to all members, was created to give users a more efficient way to update their equipment pricing.