Articles Tagged with ''business development''

Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.

In Europe, businesses emphasize their external impact over internal corporate culture, as seen in the EU's Corporate Sustainability Reporting Directive (CSRD). This highlights the growing importance of cultural resilience, blending community and sustainability with traditional values. Companies should therefore balance internal practices with their external footprint.

Embrace AI to future-proof your team and enhance human connections in the workplace. AI is transforming industries by augmenting productivity and redefining job roles.

Enhance productivity and well-being by shifting from time management to energy management. Prioritizing physical, mental, and emotional energy can significantly improve your leadership and transform your organization. Recognize that your energy is your most valuable resource and manage it wisely.

The home services industry is rapidly adopting artificial intelligence (AI), as showcased at the Nexstar Network Super Meeting. Experts like Rocky Ozacki stress the urgency of AI integration, while companies like SafeAire and Avoca AI demonstrate how these technologies enhance operations and customer interactions.

Your vehicles are a projection of your brand into the market.

Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.