ISH 2017 placed its emphasis squarely on the plumbing-and-heating trades. This was obvious even to the visitors who didn’t view the German trade show through the eyes of someone who has covered the plumbing-and-heating industry for 27 years as I have.
And while it’s true you can’t judge a book by its cover, it was plain to see that many of my fellow ISH visitors – young and older – worked in the trades. The final numbers released by ISH producer Messe Frankfurt after the show ended on March 18 support this observation.
