Right now, there is a lot of confusion in the world. People don’t necessarily know which “experts” to trust or what to believe. More than anything, people want genuine expertise and to connect with other trustworthy humans. So, one of the best things you can do right now is to build a team of “in-home experts.”
Let’s get some clarity for you and your team regarding a topic that can greatly impact your sales, customer service and profitability: Being an expert in the home. Your customers don’t call to give you a detailed explanation of what specifically needs to be done; they might know what the symptoms are based on what is happening, but they don’t fully understand all of the potential solutions. They don’t call you because they know exactly what to do, what their best options are or how to execute the best plan for a solution. They call you because you are already an implied expert to them in your given field.
