The newest and hottest plumbing marketing strategy, right out of history.

It’s time to revive that age-old art of keeping the customer satisfied.

To really own the green business, customers need to trust your energy-saving recommendations.

It’s not enough to provide value; you must convince people you do.

On today’s marketing menu: a big helping of customer retention.

Plumbing and sprinkler contractors need training and certification to install these systems.

Not from the boiler, but from the point of no pressure change.

Handle after-hours calls better than your competition and watch the money flow.

Emulate successful companies’ business practices, not just their marketing ideas.

While not exactly the plumbing industry’s answer to Cash for Clunkers, homeowners can get a rebate on their old water heater when they trade it in for a model qualified under the EPA’s Energy Star program.