Crude bumper stickers and graphics promote the wrong message to potential customers.

When you turn on the hot water faucet, how fast do you expect hot water to arrive? Better yet, how long does your customer expect to wait?

Don't change direction on a Day of Doubt. Wait a day. Then decide.

Opportunities await if manufacturers will respond.

Service techs routinely endure discomfort and indignities to keep people healthy, cozy and safe. It's time to spread the word.

Internet-based technology helps take the guesswork out of your work.

Sell or not sell, make the business look and run like a million dollars.

Help your fellow contractors with your mentoring program stories.

Don't get turned into space dust; know what to do

to give yourself a cushy landing.

When something electrical doesn't work, it's so tempting to leap to difficult solutions.