The folks we represented were forever upgrading and adding products, tweaking performance specs, and making the product literature look slicker and more modern.
In January, I attended the AHR Expo, co-sponsored by the American Society of Heating, Refrigerating and Air-Conditioning Engineers and the Air Conditioning, Heating and Refrigeration Institute.
It’s no secret that customer service is one of the most critical factors when it comes to creating differentiation between your own company and the never-ending sea of competition.