Editor Kristen Bayles spoke with Blake Turner, master trainer at Nexstar, to discuss the misconceptions surrounding "upselling," and how through a few simple steps — focusing on communication, presenting options, and helping customers make informed decisions — contractors can improve both the customer experience and their business outcomes, without ever feeling like a salesperson.
In this episode of And So It Flows, Kristen Bayles spoke with Jane Blanchard, head of brand and marketing at Service Forge, about a challenge many contractors underestimate: the true cost of missed calls.
Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.
This award reflects Delta Faucet Company’s continued focus on responsiveness and customer care
May 1, 2025
The award highlights the company’s continued focus on responsiveness, problem-solving, and delivering personalized customer experiences through a culture of accountability and care.
Jane Withers' character, “Josephine the Plumber,” in Comet commercials was popular in the 1960s and 1970s. However, women remain underrepresented in plumbing, which faces a shortage of service plumbers. Recruiting more women could help address this shortage.
Facing price complaints from customers? Remember to keep your cool! Start by empathizing with their frustrations about rising costs everywhere. Explain the challenges small businesses face, highlighting how online retailers can undercut prices due to lower overhead. Always keep the conversation constructive and focused on solutions.
Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.
Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.
On Demand When a customer needs help, they don’t wait around—they choose the first business they find and hear back from. This webinar will cover how to get noticed online, capture every lead, and win more business without adding extra staff or hours.