Jane Withers' character, “Josephine the Plumber,” in Comet commercials was popular in the 1960s and 1970s. However, women remain underrepresented in plumbing, which faces a shortage of service plumbers. Recruiting more women could help address this shortage.
Facing price complaints from customers? Remember to keep your cool! Start by empathizing with their frustrations about rising costs everywhere. Explain the challenges small businesses face, highlighting how online retailers can undercut prices due to lower overhead. Always keep the conversation constructive and focused on solutions.
Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.
Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.
If you treat a customer well, they will recommend your services to three others. However, if you treat a customer poorly and make them feel cheated, they will spend a lot of time spreading negative feedback, especially on social media.
I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.
Two-way texting, when a customer can proactively text your business and receive a response or have an entire digital conversation, offers a way to bolster client communication and as a result, satisfaction.