How can smaller, locally-owned home service businesses compete with larger companies for a new generation of workers? Beyond better pay and a more engaging culture, they must use technology to attract younger employees.

“American Plumber Stories,” a YouTube docuseries hosted by Craig Morgan, aims to promote plumbing as a career. Directed by Spencer Brown of Pfister, it has become a cultural symbol for the plumbing community, inspiring trade school teachers to incorporate it into their curriculum and receiving positive feedback for its impact.

Eighty-two percent of respondents use digital tools daily to help streamline training and development programs. The majority of respondents within this group recognize the diverse benefits that digital tools offer the skilled trades industry.

A thriving plumbing business relies on a collaborative team spanning various functions. Facing challenges like labor shortages and limited resources, many contractors struggle to expand into new markets. Adding a franchise can accelerate growth, minimize risk, and unlock fresh opportunities by leveraging established systems and resources.

Plumbing and HVAC contractors need to market themselves to potential employees just like they market to their customers.

Skilled trades offer an excellent opportunity for veterans to build a successful and fulfilling career enabling them to transition to civilian life.

Many companies within the construction industry are chasing after the same pool of talent. Here are tips for mitigating the workforce shortage.

As the series embarks on its fourth season, American Plumber Stories shifts its narrative to tackle the "solution-based approach" in becoming a plumber. 

The House That She Built movement helps create a sense of urgency to overcome the international labor shortage in construction by elevating the skilled trades within underrepresented communities.

Petri said that the industry needs to recruit more at the middle and high school levels to let teenagers know that they can attend trade school after high school for much less than the cost of a typical four-year college.