The consumer mindset around bathing is evolving to view showering as far more than a simple rinse to get clean, but rather as a time to relax, unwind and wash away the day-to-day stresses of life. In fact, consumers are making purchases to support this shift. According to a recent survey commissioned by GROHE, more than 65% of respondents are enhancing their time in the shower with various add-ons, such as soothing aromas, music and gentle rain shower products to elevate their “me time.”