While many non-plumbing design professionals think plumbing engineering isn’t particularly difficult, real-world data and the latest developments say otherwise.

As the year comes to a close, I have been reflecting on the past year, one filled with challenge and growth for me. In order to grow, we have to learn how to overcome challenges. 

Over the last year, during several webinars and in-person events, I've spoken about the idea of systems-based thinking, which incorporates the ideas of strategic thought in the form of focus (“saying no”) and identifying and executing on coherent actions. In many ways, systems thinking (a.k.a. strategy) incorporates pattern identification. 

What does the CSO role look like at smaller companies, such as an engineering firm? 

Of all the topics I’ve covered in my column, strategy is the one to which I keep coming back. Astute readers might be asking at this point, “Why?” Especially when we hear so often that “culture eats strategy for breakfast,” and other axioms that denigrate strategy. Why does Christoph keep on writing about this “outdated” topic more than others?