Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.

Hiller announced a five-year partnership with The University of Alabama’s Athletic Department and Crimson Tide Sports Marketing.

Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.

The BxB Media brand will continue operating under BDR as a new “Marketing Services” department, continuing to expand the reach of two first-class industry brands.

Published data from Scorpion illustrates key insights that those in the home services and legal industries must understand to help grow their businesses. 

KickCharge is on the lookout for home service businesses that have gone out of their way to support their communities and help those in need. 

AI is the cornerstone of innovation in home services, but its true essence is diverse and multifaceted. Bloomberg predicts AI will affect 40% of global job roles. AI's ripple effects will be consequential for paid and organic search.

A thriving plumbing business relies on a collaborative team spanning various functions. Facing challenges like labor shortages and limited resources, many contractors struggle to expand into new markets. Adding a franchise can accelerate growth, minimize risk, and unlock fresh opportunities by leveraging established systems and resources.

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.