Content Marketing

CONTINUING EDUCATION

eBOOKS

WEBINARS

CUSTOM eNEWS

eBLASTS

IPS

INFOGRAPHICS

VIDEO

PODCAST

INFOCENTERS

WHITE PAPERS

NATIVE ADVERTISING

DRIVE

COST PER LEAD

LEAD NURTURING

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Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, combined with Plumbing & Mechanical’s content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.

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A Plumbing & Mechanical webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 500 average registrant leads.³

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Plumbing & Mechanical’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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Co-branded with Plumbing & Mechanical to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Plumbing & Mechanical eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Plumbing & Mechanical, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of paint and coatings professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

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BENEFITS:

• Your Infographic created by our design professionals through a collaborative process
• Hosted for ONE YEAR on Plumbing & Mechanical's website
• Equipped for embedding on your company website or Facebook page, or for use as a sales tool
• Promoted via email to active and engaged industry professionals
• Includes deployment leads and analytics

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BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Plumbing & Mechanical, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

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Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Plumbing & Mechanical's readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Plumbing & Mechanical will promote your podcast to our readers.

• Choose your podcast option and let us do all the work!
• Podcast emailed to Plumbing & Mechanical's readers (Multi-deployment Packages Available)
• Hosted for 12 MONTHS on Plumbing & Mechanical's website
• Promoted in the Plumbing & Mechanical Weekly eNewsletter
• Promoted through Plumbing & Mechanical's social media pages

• OPTION 1: Supply your own podcast
• OPTION 2: Record your podcast with our Editor, over the phone or in-person

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Plumbing & Mechanical offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the PM audience of paint and coatings professionals. Your content geared toward the topic is paired with content supplied by PM's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

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White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. Plumbing & Mechanical can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.

Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Plumbing & Mechanical can deploy your White Paper via email to PHCP industry professionals with our White Paper eBlast. Since they know and trust the content of Plumbing & Mechanical, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LOOKING FOR OTHER TYPES OF FRESH CONTENT?
Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!

 

LEARN MORE ABOUT OUR CONTENT CREATION SERVICES

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Professionals turn to Plumbing & Mechanical for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on PMmag.com alongside our trusted editorial. Plumbing & Mechanical will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

• 3 Native Advertising Packages (run for a full 12 months)
• 2 Featured Products (run for 12 months)
• 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

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Looking for leads who took a qualified action on your content? Use our cost per lead program to generate a set number of leads to help grow your customer base.

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Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.

 

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