Plumbing & Mechanical magazine is one of the sponsors of Service World Expo, the biggest conference and exposition for residential service contractors. This year, it is being held Oct. 10-12 at Caesar’s Palace in Las Vegas.

Here are six reasons you should attend.

Great keynote speakers

Service World always recruits powerful keynote speakers. This year is no exception.

Eric O’Neill was an FBI counterterrorism and counterintelligence operative who helped capture Robert Phillip Hanssen, one of the most notorious spies in U.S. history. His story is not just an edge-of-your-seat spy thriller — it is a story about discovering tools for success inside oneself by setting small goals that lead to big accomplishments until finally, through courage, confidence and determination, victory is achieved.

Mike Michalowicz, author of “Profit First,” “Surge,” “The Pumpkin Plan” and “The Toilet Paper Entrepreneur,” will give his wildly popular presentation on a new approach to profit: taking it first. This instantly changes everything. With this simple yet profound change, any business will become instantly and permanently profitable.

Susan Frew grew Sunshine Plumbing Heating Air from $177,000 in 2012 to a projected $3 million in 2018. She will show you how to “rockstar” your service business by using out-of-the-box and even some off-the-field ideas for making your business stand out from the pack. Susan will provide you with practical, do-it-now ideas to grow and market your company. You will also learn how to create a one-of-a-kind client experience to build your base and referrals, segment your based marketing, engage millennial workers, and implement many other dynamic ideas.

Incredible breakout sessions

Service World Expo features seven different breakout sessions with your choice of 32 speakers (including successful contractors, consultants and trainers) and panels. From them you will learn the latest in recruiting, running a family business, digital marketing, scaling your contracting business, finding ways to be more profitable, avoiding employee and customer fraud, dodging government regulatory gotchas, improving field service communication, developing and tracking key performance indicators, improving your training, implementing state-of-the-art inventory management, capturing and converting more calls, profiting from the connected home, implementing better management and organizational processes, finding ways to exploit social media, improving customer service, and much more.

There is little doubt that you will be able to find something of interest in every breakout. More than likely, you will want to attend more than one session. The solution is to bring another person or two from your company.

An innovative trade show

The trade show is different from any you have ever attended. It is not the same old boring rows and aisles with one vendor after another standing around bored. It is a maze. The exhibits are interactive and, often, hands-on. This is not something you attend; it is something you experience. Every corner leads to something new with exhibitors showing new ways to generate more revenue, find more employees, and increase profitability. Each exhibitor space is like a mini seminar.

Tremendous networking opportunities

Ask any contractor what he or she liked most about a show and the answer will likely be, “Networking with other contractors.” At Service World, networking is not an afterthought. It’s encouraged.

Networking events are held Wednesday night and Thursday night. Wednesday night is a party at Omnia Nightclub and Terrace; the Thursday night event is an Octoberfest event at the Hofbrauhaus.

Interact with other plumbers. Make new friends. Renew old friendships. Build a network of contractors from across the country who you can call in the future about the problems you encounter in your business.

Outstanding value

The three-day Service World Expo, including all keynotes, all breakouts, the trade show, and the networking events, is $249 when you preregister and $299 at the door. Visit www.ServiceWorldExpo.com to register and to learn more.

It’s Las Vegas

Finally, Service World is held in Las Vegas. Stay for the weekend. Take in a show. Play golf. Gamble in the casinos. Or, simply hang out by the pool.

If Vegas is not your thing, visit Hoover Dam. Hike Red Rock Canyon or the Valley of Fire.

Service World is a top educational event of the year for service contractors, and it’s held in one of the nation’s top destinations.