“A large number of our attendees are involved in the design, specification, remodeling and replacement aspect of commercial buildings,” stated John Denke, the engineering show's event director for Reed Exhibitions. “Therefore, virtually all products shown at ISH North America are relevant to our attendees.”

ISH NA also recently included a number of industry leading associations among its list of endorsers, including the Gas Appliance Manufacturers Association, the New England Fuel Institute, the National Oilheat Research Alliance, Women in HVAC and the Water Quality Association.

According to show manager Messe Frankfurt, exhibitor commitments to ISH NA are currently more than 13 percent ahead of the same time last year. More than 500 exhibiting companies already are committed, and an audience of an estimated 12,000 attendees - made up of contractors, wholesalers, engineers, architects, designers and facility managers - will take part in the comprehensive seminar program offered at this year's show.

Featured educational sessions are in the areas of: business management/ marketing; environmental systems; hydronics; radiant heating; HVAC; kitchen and bath; and plumbing. Scheduled speakers consist of several PM columnists, including Dan Holohan, John Siegenthaler, Carol Fey, Julius Ballanco, Al Levi, Maurice Maio, Ellen Rohr, Jim Olsztynski and Paul Ridilla.

The ISH North America trade show and seminar program will take place Oct. 14-16 at the Boston Convention and Exhibition Center in Boston. For more show information, contact Show Manager Jennifer Jones at 770/984-8016, jennifer.jones@usa.messefrankfurt.com. Visit www.ish-na.com to register. For more information on advertising in the 2004 ISH NA Show Directory and Show Dailies, contact Christin Schrei at 630/694-4388, or e-mail her at schreic@bnpmedia.com.