More than 520 franchisees of Clockwork Home
Services attended a Brand Dominance meeting, April 7-9, in Las Vegas.
The assorted Ben Franklin, One Hour Heating & Air Conditioning and Mister
Sparky businesses heard about several new services for their businesses and
celebrated a number of sales achievements throughout the
show.
How the brand of the franchises does
business was the theme throughout the show as various Clockwork executives laid
out plans to build the company into a dominant player in residential plumbing,
HVAC and electrical services.
For example, the company outlined plans for its Success Profit Network, an Internet-based
series offering specific training and weekly guidance on replacement
sales.
“It’s difficult for your staff to doubt what can be done, when there’s someone
who’s doing it on the other end,” saidTab
Hunter, president of franchise
operations and who was on the cover of this magazine when he was an independent
contractor before joining Clockwork.
The professional learning network will eventually offer training on service and
comprehensive training for techs.
Hunter also discussed an entirely revised operations manual, OPx, designed to
take some of the guesswork out of effectively running a
franchise.
“This is the way brand does business,” Hunter said of the new
procedures.
Other services presented at the meeting covered common human resources matters,
such as payroll and background checks, and Clockwork University, a new centralized
educational source for all the franchises to share.
This was the first national meeting that
featuredDavid Bloom, who joined Clockwork nine months ago as its
vice president of franchise sales. Bloom said Clockwork grew its business by
almost 30 percent last year and plans to grow another 35 percent this
year.
Currently, there are 240 Ben Franklin franchises; 224 One Hour franchises; and
68 Mister Sparky franchises. Bloom talked about expansion plans in Canada as
well as smaller markets, defined as populations of less than 100,000 people in
the United States.
The Clockwork event came a couple of days
after Success Group International held its fifth annual Focus on the Future
April 5, also in Las Vegas, which featured presentations by former Chicago
Bears coachMike DitkaandDenis Waitley. In addition to Clockwork franchises, members
of Plumbers’ Success International attended the meeting.
Clockwork Holds 'Brand Dominance' Meeting
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