Lochinvar kicked-off its all-new VIP Contractor Program Oct. 2. The restructured program offers a simplified approach to rewarding participating contractors for their installations of Lochinvar’s residential boilers.
“Based on feedback from the field, we restructured the program to make it simple for our loyal contractors to reap the rewards they deserve and earn the type of rewards they want most - immediate cash prizes and numerous chances to win three days of VIP treatment with the ever-popular Nashville Experience,” statedStirling Boston, director of marketing for Lochinvar.
Among the exciting updates to the program is the implementation of a cash prize for each boiler installation. With every registration of a high-efficiency KNIGHT, Solution or KNIGHT XL boiler, the contractor is sent a $25 Visa gift card. Contractors receive a $10 gift card for every registered Squire indirect water heater.
In addition to the cash bonus, each registration gets entered into a drawing for Lochinvar’s famous Nashville Experience, the ultimate reward for VIP Contractors. This year’s all-expenses-paid trip for two includes tickets to the world’s largest country music festival in June 2013.
VIP contractors have the choice of submitting their registrations online atwww.knightheatingboiler.comor mailing in a card.
Installation Showcase goes social
Contractors also can compete to win one of seven spots for the Nashville Experience through the VIP Installation Showcase, which has found a new home on Facebook this year. Easily accessible on Lochinvar’s Facebook page, the VIP Installation Showcase is more interactive than ever.From October through April 2013, approved contractors can upload a photo and brief description of an installation of any qualified boiler directly to the contest interface on Facebook (www.facebook.com/LochinvarLLC). Once an entry has been submitted, it is featured in a gallery of submissions where Facebook users can vote for their favorite installation. The top three entries with the most votes each month are selected as finalists, and a panel of Lochinvar judges chooses the monthly winner.
The winning contractor for each month is awarded the Nashville Experience trip for two to Music City. New installations can be submitted each month for additional chances to win.
VIP perks
On top of the many rewards that VIP Contractors can earn as part of the program, participants also have access to a wealth of tools and training opportunities. All of these resources are designed to help VIPs increase their sales while decreasing their customers’ energy bills.A dynamic new VIP interface also has been introduced atwww.knightheatingboiler.com. Contractors can quickly find all of the information they need on the new website and registering as a new VIP has never been easier.
Source: Lochinvar
