I just flew back from a speaking engagement. It was a rewarding and fun time, but as small as this part of my business life (speaking) can be, it was exhausting.
Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.