This month, let’s get some clarity for you and your team regarding a topic that can greatly impact your sales, customer service and profitability: being an expert.
In the Chapman household, we do our best to eat a healthy, sensible diet the majority of the time. One of the ways we accomplish this is by scrutinizing the ingredient labels on all the food we purchase (thanks to my wife, Christy). As I’ve come to learn, one ingredient we do our best to avoid is high-fructose corn syrup.
Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.
After my first year as a consultant to the various trades I had worked in (and some I never worked in), my brothers asked me what had I learned and what I felt made the difference between the winners and the losers in the contracting business.
What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.
Maintaining effective human relations throughout your shop and service department creates an enviable reputation for attracting key employees, which naturally attracts new customers.
I am amazed by how many of my fellow contractors are in a constant state of complaining about their technicians: “I can’t get them to do this. They won’t do that. Why don’t they understand?
We find that many managers fail miserably when it comes to properly educating their teams on the reason, or the why, behind selling processes and strategies.
It’s smart to start compiling a MUST HAVE and WANT list for your next phone system as well as locating a new service company to sell it to you, install it and service it going forward. Phones like computers are the lifeblood to a service company.