Marketing - Articles - Page 16 | Plumbing & Mechanical

The profitable marketing of customer relationships

Two kinds of retention.

September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.

Maximizing the result of branding

The X factor in your marketing.

Adams Hudson

August 30, 2016

Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.

Truck of the Month: Petri Plumbing and Heating, Brooklyn, N.Y.

Evolving through the generations at Petri Plumbing and Heating.

Nadia Askar

July 26, 2016

Six years ago, he got the company involved in Green Plumbers USA because of his belief in the green initiative in plumbing.

Truck of the Month: Honest John Plumbing, Riverside, Calif.

“A toilet is also referred to as a ‘john,’ so I thought this would be a clever name for a company,” Hayes says.

Nadia Askar

June 24, 2016

“Our favorite vehicle, hands down, is the Ford Transit,” he notes.

Al Levi's 'The 7-Power Contractor' book

June 22, 2016

Plumbing & Mechanical columnist, business consultant and former contractor Al Levi introduces his new book for contractors.

Corduroy pillows = great headlines

Marketing lesson No. 1: Your headline’s main job is to get your prospect to your next statement.

Adams Hudson

June 17, 2016

Corduroy pillows = great headlines

Levi book maps out seven concepts to run a successful contracting business

June 3, 2016

Plumbing & Mechanical columnist, business consultant and former contractor Al Levi released a new book, “The 7-Power Contractor: Run Your Contracting Business with Less Stress and More Success.”

10 rules for truck wraps

The greatest advertising tool available to any plumbing company is the company’s fleet of vehicles.

Matt Michel

May 26, 2016

The greatest advertising tool available to any plumbing company is the company’s fleet of vehicles. With vehicle wrapping technology, a wealth of possibilities is available to any company. Here are 10 rules to get the most from your wraps.

Four Seasons Plumbing from Asheville, N.C.

Truck of the Month: Four Seasons Plumbing, Asheville, N.C.

Nadia Askar

May 25, 2016

After two years of working for a local plumbing company, they decided to take a chance and create their own company.

Don't play the victim card when business falls off

I guess I could’ve gone “victim” and sued the contractor who installed the fire extinguisher and the fire extinguisher company for not softening the edges of said unit.

Adams Hudson

May 25, 2016

Shift your message to fit your true buyer.