US faces a shortage of 500k skilled plumbers, costing $33bn annually. Plumbing requires rigorous training, creative problem-solving, and meticulous execution. Valuing the critical role plumbers play can address the shortage and pave the way for a thriving water infrastructure.
Every now and then I talk with a plumber who gripes about manufacturer ads in the trade press. Usually, the plumber believes the money could be better spent elsewhere, such as consumer advertising to make it easier for the plumber to sell the manufacturer’s products. Here are seven reasons why manufacturers advertise in the trade press.
I try to be on time for appointments and call ahead if I'll be late. I pay attention to my surroundings and take notes on important details. It's important to silence your phone during meetings. Door widths and route planning are important when removing or installing equipment.
Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.
ServiceTitan made waves earlier this year when it announced new cutting-edge AI solutions, allowing its customers to automate, predict and optimize across their businesses during Pantheon 2023.