Josh Weiss

Josh Weiss is the president and founder of 10 to 1 PR, a strategic communications firm focused on helping clients across North America — including home services companies operating in multiple states — grow positive brand awareness. He is also an expert in crisis communications management having helped numerous companies through difficult times. Weiss can be contacted at josh@10to1pr.com or for more tips, download a free deepfake crisis communications preparation guide at 10to1pr.com/deepfakes.

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Guest Editorial | Josh Weiss

Deepfakes are here: Here’s how plumbing and HVACR companies can prepare

Best practices to mitigate negative impacts to public perception.

Josh Weiss

July 11, 2024

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.

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EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

Josh Weiss

ARTICLES

Deepfakes are here: Here’s how plumbing and HVACR companies can prepare

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