Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines.
Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.
“American Plumber Stories,” a YouTube docuseries hosted by Craig Morgan, aims to promote plumbing as a career. Directed by Spencer Brown of Pfister, it has become a cultural symbol for the plumbing community, inspiring trade school teachers to incorporate it into their curriculum and receiving positive feedback for its impact.
Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.
The East Coast has suffered severe damage from Hurricanes Helene and Milton, leading to extensive destruction, fatalities, and power outages. These hurricanes highlight the impact of climate change on storm severity, driven by warmer Atlantic waters. This situation underscores the urgent need for the PHCP-PVF industry to adapt to the challenges of increasingly intense storms.
If you treat a customer well, they will recommend your services to three others. However, if you treat a customer poorly and make them feel cheated, they will spend a lot of time spreading negative feedback, especially on social media.