Business Management

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Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.

In Europe, businesses emphasize their external impact over internal corporate culture, as seen in the EU's Corporate Sustainability Reporting Directive (CSRD). This highlights the growing importance of cultural resilience, blending community and sustainability with traditional values. Companies should therefore balance internal practices with their external footprint.

Transitioning from an independent plumber to a franchisee offers benefits like brand support but requires careful consideration of standards, costs, and new management skills for success.

Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.

Enhance productivity and well-being by shifting from time management to energy management. Prioritizing physical, mental, and emotional energy can significantly improve your leadership and transform your organization. Recognize that your energy is your most valuable resource and manage it wisely.

The home services industry is rapidly adopting artificial intelligence (AI), as showcased at the Nexstar Network Super Meeting. Experts like Rocky Ozacki stress the urgency of AI integration, while companies like SafeAire and Avoca AI demonstrate how these technologies enhance operations and customer interactions.

Reverse mentoring is transforming the plumbing contracting industry by pairing seasoned professionals with younger employees. This innovative approach fosters cross-generational learning, enhances adaptability, and drives growth for the business's future.

At ServiceOne Air Conditioning & Plumbing, we transitioned from traditional marketing to digital strategies during an economic downturn. Recognizing the need for better visibility and growth, I sought a marketing partner to help elevate our business. This shift transformed us from at-risk to successful, resulting in more leads and higher revenue.