Jocelyn Hutt, account director at Frank Advertising has been involved in the home design industry for more than 20 years, working with brands in the kitchen and bath vertical in a marketing and public relations capacity.
How is the aging population changing product design? Builders and designers have been hearing from clients that homeowners now want to age-in-place, and they also want to renovate their existing homes to accommodate various generations living under one roof. The lack of housing stock and current mortgage and interest rates have contributed to this phenomenon. This shift in living has been a boon to the renovation industry, and it has given rise to innovations and building processes that elegantly combine technology and health benefits in the service of independence for elderly or anyone with physical challenges.
