Guest Editorial | Josh Weiss Deepfakes are here: Here’s how plumbing and HVACR companies can prepare Best practices to mitigate negative impacts to public perception. Josh Weiss July 11, 2024 Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.Read More
