If you’ve owned or managed an in-home service business for any amount of time, you know there are always opportunities for growth in multiple areas within your company.
Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it.