Why your website isn’t selling Adams Hudson April 28, 2017 Content is king when it comes to improving traffic and generating leads. Read More
How to be trade-show savvy Market and sell better during events without resorting to circus tactics. Adams Hudson March 28, 2017 A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays.Read More
What does your marketing say about you? Adams Hudson February 8, 2017 What do you see when you look in the mirror?Read More
5 hot tips for ending the year with a bang Signed, sealed, delivered. Adams Hudson December 11, 2016 Start 2017 on the right foot. Read More
Use holiday cards to stand out this season How to remember every customer. Adams Hudson November 29, 2016 Stand out this holiday season and you won’t be forgotten. Read More
Balance and better lead generation Catch the gold slipping through your fingers. Adams Hudson October 31, 2016 Balance is hard to achieve in marketing. Read More
The profitable marketing of customer relationships Two kinds of retention. Adams Hudson September 28, 2016 Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.Read More
Maximizing the result of branding The X factor in your marketing. Adams Hudson August 30, 2016 Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.Read More
Selling seasons and reasons It’s a tricky balance. Techs are technical; salespeople are salesy. Adams Hudson July 27, 2016 What your techs need to know.Read More
Don't play the victim card when business falls off I guess I could’ve gone “victim” and sued the contractor who installed the fire extinguisher and the fire extinguisher company for not softening the edges of said unit. Adams Hudson May 25, 2016 Shift your message to fit your true buyer.Read More