Marketing Magic

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Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  

 “I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.  

Imagine this …One day, John rolls out of bed, steps out onto his front porch to fetch the paper and while staring into the clear blue sky, thinks to himself “Yep, today’s the day. The weather is perfect and I’ve got some free time — I think I’ll fly a plane.”

 How well you close is perhaps the ultimate judge of your sales success. But how you open has a lot to do with whether you get to close at all!

 Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.