Articles by Matt Michel

Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.

Your vehicles are a projection of your brand into the market.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.

Some customers prefer using credit cards, but accepting them means paying merchant service fees. Contractors may offer cash discounts or add an upcharge, so consider how to handle merchant services.

Plumbers are typically independent and work alone from a service truck, but there are significant benefits to joining groups. These can include learning from peers and expanding your customer base. Consider joining these six groups as a plumber.

In every market, some companies offer low-priced products, while others offer high-priced premium products. If you want to justify a higher price, here are four things you must do.

Larry Taylor, a renowned contractor, believed that networking is the key to commercial sales. Business is built on relationships, and networking helps build them. Here are nine ways to network effectively.

Scalding remains a hidden danger lurking in homes across the United States, particularly impacting the vulnerable. The plumber can avoid the unintended consequences of simply lowering water temperatures.

Every now and then I talk with a plumber who gripes about manufacturer ads in the trade press. Usually, the plumber believes the money could be better spent elsewhere, such as consumer advertising to make it easier for the plumber to sell the manufacturer’s products. Here are seven reasons why manufacturers advertise in the trade press.