Articles by Matt Michel

You may be the best technical plumber in town, but you will earn poor reviews and bad word-of-mouth if you cannot communicate well. Here are nine simple steps you can take to improve your communication skills. Almost all of them are non-verbal.

If the country is not already in recession, it appears likely one will arrive in 2023. Here are six ways to turn the downturn into an opportunity.

Why are some plumbers winners, while others struggle? It is not the market, location of the company, the role of government, customers’ attitudes, the availability of manpower or any of the other excuses bandied about. Winning plumbers share a set of intangible traits that affect how they approach the world, how they see the world, and thus, how the world responds to them.

Ninety percent of seniors would rather remain in their own homes than move to assisted living, according to AginginPlace.org. Given the costs of assisted living, aging-in-place makes financial sense as well. Yet, many homes are not ready, which presents an opportunity for plumbing contractors.

If you rely on search engine marketing for calls, you are putting your company at risk because you are relying on the unreliable. Here are eight steps to wean your company off big tech dependency.

Most plumbers are missing a golden opportunity for add-ons with point-of-use or whole-house water purification systems and/or water softeners. Consumer awareness of the benefit of water purification has been raised by the pandemic and well-publicized municipal failures. Many, if not most consumers are highly sensitive to contamination today, whether air- or water-borne.

The most expensive part of plumbing service is getting the phone to ring and the truck to the job. Once there, every additional dollar past breakeven helps cover the monthly overhead nut. Once this is covered, it falls straight to the bottom line. So, how can you maximize revenue? Here are nine ways to boost your average tickets.

You would never send your plumbers into the field without training and tools, right? What about the necessary sales training? Here is a simple 8-step approach that you can weave into your weekly service meetings to boost your team’s effectiveness in promoting add-ons.

One of the most challenging tasks managers face is terminating an employee. It is never easy, but sometimes necessary. What is all too easy is putting it off when it does become necessary.