Articles by Matt Michel

Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.

Legendary football coach Vince Lombardi used to start off his training camps by holding up a football and stating, “Gentlemen, this is a football.” 

The most universal characteristic of a plumbing company in 2022 is a dearth of job candidates. Do not complain about it. Do something. Here are 12 things you can try.

We often get consumer needs and wants confused. When water’s flowing where it should not, when the shower is cold, when the toilet does not flush, the need is obvious. Solving needs brings relief, but it does not bring loyalty. Addressing consumer wants is what leads a consumer to proclaim, “So and so is my plumber.”

As business leaders, we often make assumptions about what our field service personnel know. In addition, they make their own assumptions about us. The result is they know less than we think, and think they know more than they do. Here are seven things your service plumbers should know about their profession.

On New Year’s Eve, 2020, many plumbers toasted the end to the unpredictable year. Everyone looked forward to a return to normality in 2021. Uh, yeah. So, what about 2022? Here are 11 predictions for the next year.

The biggest problem most plumbers face is finding personnel. A plumber’s ability to grow is limited to his ability to put people in the field.

It’s no secret. Plumbers get little respect… until things go wrong — then the plumber is the homeowner’s best friend.